Does your company have the sort of events people blog and tweet about, do they mention the great catering and good times? Or do people talk behind your back, laugh at how you served popcorn and pretzels, that you're cheap bastard.
Reputation is everything today. Actually it's always been that way but today it's easier to discover the details. If you treat your guests well everyone knows it, news travels fast.
Of course it get's expensive serving caviar and bubbly, and sometimes it's not appropriate. However chocolate is always appropriate. And appreciated, particularly if it's unusually good.
This is where I go into shameless self promotion mode. Why is it that Geek Muffins are so loved? Is it that we're all geeks at heart? Or is it the dark chocolate devils food our pastry chef is so proud of and the process of enrobing each little cake, or muffin as it were, with fine dark chocolate. All perfect. Everything fresh all the time. Individually wrapped.
Surprise your visiting dignitaries with Geek Muffins, or put out trays of Tasting Squares and see what they say. It's a no risk proposition, in fact if you are having a corporate shindig email me and I will set you up with a tasting menu for up to two thousand guests.
With best regards,

